Website SEO and Web Marketing in Eugene

What is SEO?

Your website drives your business, and SEO is what drives your website.

Search Engine Optimization or SEO, are techniques that are used to increase a website’s organic search engine rankings. The actual implementation of SEO is typically split into two areas: on-page and off-page. On-page SEO refers to internal changes made within a website while off-page SEO involves building a website’s external web presence. The intention of a professionally executed search engine optimization campaign is to generate high organic rankings for a specific set of keywords or phrases that are associated with popular search queries.

Eugene Website SEO

Why is SEO so important?

Currently, there are over fourteen billion searches each month and getting your website listed in a top position is becoming a priority for all businesses. The ability to dramatically increase your business’s traffic, public visibility, and lead generation is unprecedented.

Four Basic Principles that Govern Organic SEO Campaigns:

On-Page SEO

On-page optimization refers to changes you make inside your website’s actual files. These adjustments include but are not limited to the layout of your website, your HTML markup, and properly named and descriptive title tag and meta elements. For the most part, this is the most widely understood part of Search Engine Optimization.

Off-Page SEO

Off-page SEO refers to changes made outside of your website’s files. This strategy typically involves generating inbound links to your website. When it comes to link building, quality over quantity is the name of the game. You only want reputable and well ranked websites to link to your site. If done properly, these inbound links from established websites will boost your page rankings. Other aspects of off-page SEO involve content creation such as blog posts, adding your website to directory listings, and using social media campaigns to increase your audience.

Keyword Research

Selecting the right keywords to describe your business is an integral part of a solid SEO strategy. These words should be selected based on their relevance to your site’s content, their popularity, and their level of competition. If you don’t take the time to use descriptive and well phrased keywords, the rest of your search engine optimization strategy will be much less effective.

Search Engine Result Pages (SERPs)

The entire process of performing Search Engine Optimization (SEO) can be quite time consuming and can even hurt your site’s rankings if done poorly. While ensuring that your code meets web standards and contains descriptive SEO elements is important, most of the difficult parts of search engine optimization involve keyword research. Due to the immense volume of websites that exist online, a particular market can be extremely competitive. This is why having an experienced SEO professional with expertise and web savvy has become a necessary part of any business. Get Found’s Eugene SEO services cover the full range of organic Search Engine Marketing (SEM) practices and conform to ethical, white hat standards. We do not simply buy a bunch of low quality paid links. Our Eugene SEO professionals actually promote your business. Whether you need on-page thematic optimization, keyword research, pay-per-click advertising or directory submissions, link building and online press releases, social media marketing or other Eugene Search Engine Marketing services, we can handle the entire scope of an effective internet marketing campaign.