Off-Page SEO

Off-Page Search Engine Optimization in Eugene

Promote Your Website from the Outside

Eugene Web Marketing

While on-page SEO is often considered to be somewhat technical because it involves the editing of source code, off-page SEO is the process of improving a website’s ranking using external resources. A sizable portion of off-page SEO involves building quality inbound links from well established websites. One way to do this is through writing high quality blog posts and getting people to share and repost your content. Other examples of off-page SEO include submitting the site to search engine webmaster tools and complying with their requirements as well as listing your website on internet directories.

Inbound Links

From Google’s standpoint, each inbound link from another website is treated as a vote of confidence that the site’s content is relevant. However, not all links are considered equally important. Links from well ranked sites will have a much more dynamic effect on your website’s page ranking than links from less established sites.

While link building is an essential part of a successful SEO campaign, artificial link building accomplished through buying and selling links is considered ‘black hat’ by Google and may get your site penalized. Obviously, the best way to build quality links is to provide high quality and relevant content to entice others to link to it. If you are starting a new website that has limited exposure, the best way to start building links is through social media.

Social Media

While all major social media networks have their advantages, to start building quality inbound links, you need to make sure that your target audience is well represented. This is why large and diverse social networks such as Facebook and Twitter are utilized by so many different businesses.

Once you have properly selected your social media networks, you need to start building quality and approachable content. Some good places to start building off-page content include popular social media networks such as Google Plus, Facebook, Twitter and Linked In.

Local SEO

Over the last few years, local SEO has grown immensely due largely to the increased use of smartphones and other mobile devices. Although the underlying strategy remains very similar, there are several distinguishing factors. First of all, you need to create and claim your Google Places for Business page. Once you have claimed the page and added all of your business information, you can now be featured in local results. A recent study by Google revealed that 95% of mobile users search locally for products and services. Because of this high volume of local searches, your business can’t afford to not be locally listed.