On-Page Search Engine Optimization in Eugene
The Major Parts of On-Page SEO
1. Page Titles
A web page’s title tag is actually one of the most important SEO factors on a website. Every page of your site should have a descriptive and unique title including keywords relevant to the page. When you perform a search on Google, the search engine result page (SERP) that is displayed shows each page’s title tag in large dark blue text.
2. Meta Descriptions
Much like a web page’s title tag, a web page’s meta description is another important place to include descriptive keywords about the page’s content. This is another important factor that search engines use to determine the relevance of a website for a particular search query.
3. Other Meta Tags
There are actually several kinds of meta tags that can provide additional instructions to search engines about how to crawl a website. For example, adding the tag below will instruct search engines to not index or scan the page for other links.
meta name="robots" content="noindex", nofollow"
4. URL Structure
Every page on the internet can be identified by a uniform reference locator or URL that is unique to the page. Typically short and descriptive URLs perform better in search engine results. However, there are other factors that can influence how a URL affects a site’s page ranking. SEO’s best practices advise against using underscores to separate words. Instead, you should use hyphenation to separate relevant keywords in a well formed URL. For example: www.getfoundeugene.com/eugene-website-design
5. Header Tags (H1, H2, H3, H4)
For the most part, H1 tags are reserved for the main title of the page. SEO best practices dictate that you use subsequent heading tags for individual parts of the page. Search engines actually use the order of header tags to rank the relevance of the page’s content. For instance, content that is under an H4 tag is considered less relevant than content under an H3 tag. Consequently, this is why it is important to use keyword rich H1 tags on every page of your website.
6. Keyword Density
While it can be the most time consuming, building a list of relevant keywords and including them in your page content is an essential part of a successful SEO strategy. The important thing to remember is to not excessively repeat or overuse the same keywords. This can have the unfortunate effect of getting your site banned entirely from search engines. If you believe that you are using the same keywords too frequently or if they make up more than 5% of your existing content, consider rephrasing some of the page.
7. Image Optimization
Images are a great way to communicate information on a web page and can be an attractive focal point for users. Much like your page URLs, image URLs should also include relevant keywords to be SEO compliant. You should also use the image tag’s ‘alt’ attribute to provide additional information which can make the images easier to find on Google image searches.
8. Internal Linking
While inbound links from other reputable websites are important for your page ranking, links that are internal to your website are also important. These links allow for your entire site to be properly crawled by search engines without missing any pages. For blog posts, internal links can be a great way to direct traffic to specific pages on your site.
When combined together, the techniques presented in this article can have a tremendous effect on your website’s page ranking. However, it is important to remember that SEO is not a uniform process on each website. You need to take into consideration what type of business the website is for and where their potential users are located. Many businesses do not have a definite physical location and therefore require a different SEO approach. Others want to market themselves in several different locations. For SEO to work properly, it must be tailored to meet needs specific to each business.