Social Media

Social Media Marketing Services in Eugene

The 411 on Social Media Marketing

Social media marketing involves creating and implementing a strategy to increase traffic and brand awareness through social media networks. With so many potential customers interacting inside of these networks, your business can’t afford to miss this marketing opportunity. While social media itself is a rather convoluted term for all websites that offer social interactions, social media marketing strategies vary greatly. For instance, a Facebook marketing strategy will be quite different from how you market yourself on Twitter. More importantly, a successful social media marketing strategy involves selecting the right social media networks where your target market is best represented.

How can Social Media Marketing Improve my Search Results?

Believe it or not, social media and search are actually related. Content created through social media networks can be discovered and gain traffic just like regular web pages. This content can also help build links to your website which can improve your SEO and page rank. Many search engines also use your social connections to provide more relevant search results.

Why is Social Media Marketing Important?

To many business owners, social media marketing appears to be simply a fad rather than a practical marketing opportunity. Due largely to it’s sudden and widespread popularity, social media has developed a reputation as fading marketing strategy that will eventually dwindle. However, the statistics appear to tell a completely different story. According to Social Media Examiner, 97% of marketing professionals are participating in social media marketing strategies. Unfortunately, a successful social media marketing strategy involves much more than posting content on a regular basis. There is also a widespread lack of understanding on how to actually achieve positive results.

What is a Social Media Campaign?

Much like a traditional marketing campaign, an effective social media campaign attempts to reach a target audience with a specific message inside a specific channel. Using the tools available within a certain social media network, social media campaigns attempt to start conversations inside the community. One of the distinguishing factors of social media is the ability for users to publish their own content as well as rank other content. Consequently, a successful social media campaign can be measured by how well it’s content is ranked and viewed within the network. Certain metrics can be measured to determine a campaign’s return on investment.

What is Social Media Management?

Because of the time commitment required for social media to be beneficial, many businesses prefer a third party to manage their profiles. For businesses who are relatively new to the game, this can help jumpstart their online social media presence.

What is Social Media Content Creation?

From web videos to banners and social media promotions, high quality content is the bread and butter of social media marketing. A successful social media campaign involves creating relevant and high quality content in well-targeted networks.

At Get Found, we offer a wide variety of social media marketing services. These services include but are not limited to: