May 6, 2015
Over 40% Of Fortune 500 Websites Fail Google’s Mobile Friendly Test
We are now officially entering the mobile era of the web where mobile is a must. Early this year, Google changed its search ranking algorithms to include a website’s ability to adapt to mobile devices. Websites that do not comply with their basic standards are penalized and moved down further to the bottom of the search engine result page.
While the technology that enables websites to be mobile friendly is rather ancient by today’s standards, a sizable portion of Fortune 500 company websites do not comply with Google’s simple guidelines. For a website to comply with Google’s mobile standards, its text has to be viewable from the device without adjustments. Also, scrolling and navigation factors are taken into consideration. Simply put, the website needs to be usable at a basic level to meet Google’s criteria for a mobile optimized website.